4 Reasons Why Business Planning is Necessary for Business Growth

When it comes to proper business planning, the quote of Lewis Carroll in Alice’s Adventures in Wonderland comes to mind, in which Alice comes to a junction on a road and asks a cat: “Would you tell me, please, which way I ought to go from here?.” The cat replied: “That depends a good deal on where you want to get to.” Replying to the answer, Alice said: “I don’t much care where.” The cat understands Alice’s approach and replied gently: “Then it doesn’t matter which way you go.”